Learn Ideogram
The image model that gets text right. Typography, posters, Magic Prompt, style references and colour palettes, explained.
What Ideogram is good at
- Posters, lettering and layouts with accurate text
- Style references from up to three images
- Colour palettes from presets or your own hexes
- Canvas with Magic Fill and Extend
Quickstart
- Quote the textPut the exact words in quotation marks and keep them short. Say where the text sits.
- Choose a styleAuto, General, Realistic or Design. Design is the one for graphic work.
- Decide on Magic PromptOn expands your prompt with detail; Off keeps it literal. Use Off when the brief is exact.
- Lock colourPick a palette or paste brand hexes so the set stays on brand.
Settings cheat-sheet
| Setting | What it does | Start with |
|---|---|---|
| Style | Auto, General, Realistic, Design | Design for graphics |
| Magic Prompt | Auto, On, Off | Off for exact briefs |
| Style reference | Up to three images | One to three |
| Colour palette | Preset or custom hexes | Brand hexes |
| Aspect ratio | Many ratios | Match the layout |
| Rendering speed | Turbo, Default, Quality | Turbo to draft |
Ideogram guides
Guides for Ideogram are on their way. The quickstart and cheat-sheet above are kept current in the meantime.
The five most-asked questions
Why is Ideogram good at text?
Its models were trained with a focus on typography, so short headlines, labels and signage usually render correctly. Long paragraphs can still fail; keep text short and proofread.
What does Magic Prompt do?
Magic Prompt rewrites and expands your prompt with extra detail before generating. Auto decides for you, On always expands, Off keeps your words exactly. Turn it off for precise layouts.
How do style references work?
You upload up to three images and Ideogram borrows their look (colour, texture, rendering) for your prompt. Pair them with a colour palette for a consistent brand set.
Can I control colours?
Yes, choose a palette preset or enter your own hex values. The result stays close to the palette, which is useful for brand work.
What are the rendering speed options?
Turbo is fastest and cheapest, Default balances speed and quality, Quality takes longer for the most refined output. Draft in Turbo and finish in Quality.