Cross-platformPrompting basics

Text in AI Images: Which Tool for What Job

By Marco Cavazzana · Updated · 2 min read
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Short answer
When an image needs readable text, choose a model known for typography. At the time of writing, ChatGPT's image generation, Ideogram, Recraft and Google's Gemini image models are the usual picks for posters, packaging and graphics, while Midjourney renders short words but is better known for the image itself. Keep the text short, put it in quotation marks, and check every letter.

Readable text used to be the weak spot of AI images. Several tools now handle it well, but they differ in how much text, how precise the layout, and how editable the result is.

The tools at a glance

ToolKnown forReach for it when
ChatGPT (image generation)Following detailed instructions, including longer text and layouts; easy to iterate in conversationInfographics, menus, posters with several lines
IdeogramBuilt around typography and graphic design, with style presetsLogos, posters and bold headline graphics
RecraftDesign-focused output, including vector stylesBrand graphics and assets you will edit later
Gemini image models (Google)Strong prompt following and editing of existing imagesAdding or changing text on an image you already have
MidjourneyImage quality and style; short words in quotation marksA single word or short title within an artistic image

Models update often, and typography is one of the areas that improves fastest. Retest your favourite after each release.

How to prompt for clean text

  • Put the exact words in quotation marks, for example the title "NIGHT MARKET".
  • Keep it short. One headline beats a paragraph. Add small print later in a design tool.
  • Say where it goes and how it looks: "bold sans-serif title at the top, centred".
  • Use capitals for short titles; they often render more reliably.
  • Ask for plain backgrounds behind text if legibility matters.

Check before you use it

  1. Read every letter at 100%. Near-misses ("MARKFT") are common.
  2. Fix small errors with an edit rather than regenerating everything: most tools can repaint a selected area.
  3. For brand work, set final text in a design tool. Generated lettering is fine for concepts, but logos and legal text should be typeset.
  4. Keep the prompt that worked, so the next poster in the series matches.

Text on products and packaging

For product mock-ups, generate the scene first and add the label text with an edit, or composite a real label. See AI product photography: which tool for what.

Try it

Minimal poster, the title "NIGHT MARKET" in bold white sans-serif capitals at the top, centred, a neon-lit street food stall below, deep blue background, plenty of empty space around the title

Swap the title and scene for your own. If the lettering comes out wrong, shorten the title or ask for a plainer background behind it before trying another tool.

Frequently asked questions

Which AI image generator is best at text?
At the time of writing, ChatGPT's image generation, Ideogram, Recraft and Google's Gemini image models are the usual choices when an image needs readable text. Which is best depends on the job, and typography improves quickly with each release.
Why does AI misspell words in images?
Image models draw letters as shapes rather than typing them, so longer or unusual words can come out slightly wrong. Short text in quotation marks, simple fonts and plain backgrounds make clean lettering much more likely.
Can I use AI-generated text in a logo?
It is fine for exploring ideas, but for a real logo set the final lettering in a design tool and check the trademark position. Generated letterforms can be inconsistent and hard to edit.

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